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Marketing Tips for Nonprofit Engagement

Marketing tips for BoardConnect Admins looking to engage nonprofits

Brittany Crow avatar
Written by Brittany Crow
Updated over 2 months ago

Heads up! This article is only intended for BoardConnect Admins.

How to Engage Nonprofits with BoardConnect

If you're looking to help nonprofits build stronger and more diverse boards, BoardConnect is the ideal solution. Once you've set up your BoardConnect site, it’s time to spread the word and encourage nonprofits to take that first step in improving their governance.

With thoughtful marketing, useful onboarding resources, and clear guidance, you can make an impressive impact on how nonprofits recruit their board members. This guide will show you how to engage nonprofits effectively, highlight the features of BoardConnect, and get them started on their board-building journey.

Marketing to Nonprofits

When reaching out to nonprofits, it’s essential to show them how BoardConnect simplifies their board recruitment process. Nonprofit governance requires bringing in talented, committed individuals who support the organization’s mission. Here’s how your platform helps nonprofits achieve this goal.

Key Features to Highlight

Diversify the Board

BoardConnect helps nonprofits diversify their candidate pool, ensuring a wide range of skills, backgrounds, and perspectives. This diversity strengthens decision-making and aligns with many organizations' equity goals.

Open to All

The platform is designed to attract a broad spectrum of candidates from the community, making it inclusive for nonprofits seeking varied expertise.

Matching Algorithm

BoardConnect uses a robust matching algorithm to connect nonprofits with prospective board members based on shared interests, relevant skills, and specific nonprofit demographics.

Integrated Messaging

Nonprofits and candidates can communicate seamlessly through the platform, eliminating barriers and encouraging meaningful connections.

To launch your marketing efforts, start with the nonprofits in your existing network. Once you’ve onboarded these organizations, expand outward to invite nonprofits outside your circle.

Email Template for Nonprofit Outreach

Here’s a ready-to-use email template you can leverage to attract nonprofit organizations to BoardConnect:

Subject Line

Find Your Next Board Member Today

Email Body

Dear [Nonprofit Partner],

I’m thrilled to introduce you to BoardConnect, a cutting-edge tool designed to help your organization find passionate and skilled board members.

Our goal is simple: to build stronger, more diverse boards that empower nonprofits to thrive. With BoardConnect, you can easily post board opportunities and connect with top candidates who align with your mission.

Here’s how it works:

  • Nonprofits can post open roles, outline board expectations, and highlight the time commitment required.

  • Candidates create detailed profiles and search for opportunities that match their skills and values.

  • Using our matching algorithm, candidates and nonprofits discover their best fits. Nonprofits can start conversations directly on the platform to finalize their choices.

Click here [insert link] to create your profile and see how easy board recruitment can be! Once your account is set up, you’ll be on your way to building a stronger board.

Warm regards,

[Your Name]

The BoardConnect Team

Coaching Nonprofits to Set Up Their Profiles

Once nonprofits show interest in your platform, guide them through the process of creating their profile. Here's a simple three-step outline to share with them.

Step 1: Sign Up on BoardConnect

After clicking “Sign Up,” nonprofits will complete a Request to Add Organization form. This step ensures only legitimate nonprofits are added to your platform.

Step 2: Approval and Account Creation

Once approved, the person who submitted the request receives an email to create their account. This keeps everything secure and organized.

Step 3: Build the Board Profile

During profile setup, the nonprofit will fill in details like organization size, budget, and demographic information about their board. A complete profile makes it easier to attract the right candidates.

When the profile is ready, nonprofits can post board positions and start exploring matches!

Expert Tips for Nonprofit Board Recruitment

To help nonprofits make the most of BoardConnect, share these additional tips for effectively posting board openings and recruiting new members.

Post Multiple Positions

Encourage nonprofits to post several roles with varying skill requirements. For example:

  • A marketing expert to promote the organization’s brand.

  • An HR professional to support nonprofit governance and organizational growth.

  • A fundraising strategist to help meet financial goals.

The more roles they post, the more opportunities they create for valuable connections.

Add Detailed Information

Explain that the more descriptive they are, the better. Nonprofits should include specifics about skills, responsibilities, and expectations for each position. This helps candidates identify the roles they’re best suited for.

Use Position Templates

Highlight that BoardConnect offers customizable board position templates, allowing nonprofits to create professional, detailed listings quickly and easily.

Take Advantage of Collaborative Features

Remind nonprofits that more than one person can access their organization’s BoardConnect account. Whether it’s the Executive Director, Board Chair, or other leaders, this feature ensures a collaborative approach to finding the perfect candidates.

Prioritize Diversity

Encourage nonprofits to post positions aimed at filling expertise gaps or increasing diversity on their board. For example, they could seek candidates with unique skills or from underrepresented communities to enrich their board discussions.

Why BoardConnect is a Game-Changer for Nonprofits

By simplifying board recruitment and enabling nonprofits to connect with skilled, diverse candidates, BoardConnect becomes an indispensable tool for organizations striving for mission-driven excellence. Whether the goal is strengthening nonprofit governance, achieving greater diversity in board leadership, or simply streamlining the recruitment process, BoardConnect delivers results.

If you're ready to help nonprofits build better boards, begin reaching out today. Share the benefits, provide onboarding assistance, and watch as organizations thrive with the help of your platform.

Optimize your outreach strategy with our BoardConnect platform, and together, let's enhance the strength and diversity of nonprofit boards everywhere.

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