Finding the right candidates to join your BoardConnect site is essential for creating impactful and diverse nonprofit boards. Many people may not realize that they are eligible to join a nonprofit board or believe they lack the skills to contribute. With the right messaging, you can dispel these misconceptions and showcase how everyone has unique strengths nonprofits are looking for.

Here’s how you can effectively find and recruit board candidates for your BoardConnect site.

Recruiting board members begins with outreach. By implementing strategic marketing and partnerships, you can connect with skilled and passionate individuals eager to make a difference.

Use these methods to highlight your BoardConnect site and attract potential board members in your community:

Press Releases

Share announcements about your new BoardConnect site with nonprofits as well as individuals interested in serving on boards. A well-crafted press release can catch the attention of local media and community members.

Social Media

Engage your audience by sharing impactful stories and updates on platforms like LinkedIn, Instagram, and Facebook. Create posts that inspire involvement and clearly communicate the benefits of board service.

Homepage Popups

Add attention-grabbing popups to your organization’s website to target visitors who may be interested in board opportunities.

Local News Ads

Advertise in local newspapers or digital news outlets to expand awareness and drive traffic to your BoardConnect site.

Email Newsletters

Share news about your BoardConnect site with your existing network. Include personalized messages encouraging them to explore board opportunities or share the initiative with others.

Collaboration is key when it comes to expanding your reach. Forge partnerships with local organizations to spread the word about your BoardConnect site. Here are a few options to consider:

Chamber of Commerce

Partner with diverse branches of the Chamber of Commerce, including Hispanic, Black, or European Chambers, to engage with individuals from different communities and industries.

Leadership Organizations

Reach out to groups like Rotary Clubs, Junior League, or Exchange Clubs. These organizations often have members looking to contribute their leadership skills to meaningful causes.

Leadership Training Programs

Collaborate with organizations that host professional development or leadership training. Participants are often motivated to gain hands-on experience to enhance their resumes while giving back to their communities.

Large Corporations

Many companies encourage employees to engage in community leadership as part of their corporate social responsibility initiatives. Connect with these businesses to identify motivated professionals who want to bring their expertise to a nonprofit board.

Organizing events, such as virtual or in-person open houses, can be an impactful way to showcase your BoardConnect site and its opportunities. These events help potential board members learn more about what’s required, hear inspiring testimonials, and network with other candidates and nonprofits. Promote your events through coordinated email campaigns and social media posts to maximize attendance and engagement.

When reaching out to potential candidates or organizations, using pre-made templates allows you to streamline your marketing efforts while maintaining a polished message. Here are some examples to get you started:

Headline: Introducing BoardConnect—Where Nonprofits Meet the Perfect Board Members

Opening Paragraph: Share the purpose and importance of the platform with an emphasis on diversity, inclusion, and meaningful connections.

“[Organization Name] is proud to launch BoardConnect, a platform connecting nonprofits seeking transformational leaders with candidates eager to make a difference. Built to foster diversity, this tool aligns skills, values, and missions for real impact.”

Include key features and your website link so readers know where to go next.

Exciting News!

Tagline: Build Stronger Boards Through BoardConnect!

Post Copy Example:

“We’re excited to announce the launch of our BoardConnect site! 🎉 Whether you’re looking to bring your expertise to a nonprofit board or strengthen your leadership team, BoardConnect helps find the perfect match.

Learn more today at [Your URL]!

#BoardConnect #NonprofitLeadership #CommunityImpact”

Action-Oriented Copy Example:

“Looking to make an impact?

👉 Nonprofits are seeking passionate individuals to join their boards right here. Explore opportunities with BoardConnect today!”

Include an easy-to-click button directing them to sign up or learn more.

BoardConnect provides a fresh approach to nonprofit leadership by focusing on inclusivity, values-driven connections, and tailored support. By actively engaging diverse talent, you empower nonprofits to reflect the communities they serve while fueling innovative solutions.

Focus on Diversity and Inclusion

We believe the best ideas come from diverse perspectives. BoardConnect prioritizes finding candidates with unique skills, cultural backgrounds, and lived experiences.

Values-Driven Matches

BoardConnect doesn’t just pair nonprofits with skilled candidates; we match them based on shared values and missions to create long-lasting, purposeful relationships.

Resources for Success

From onboarding guides to relationship-building tips, BoardConnect ensures both nonprofits and candidates have the tools they need to succeed.