❖ Heads up! This article is intended for agency managers.
By the end of this article, you will be able to:
Write clear, engaging Need titles and descriptions
Increase volunteer interest using incentives and impact statements
Improve visibility by updating and promoting your Needs
Write Like a Marketer
Avoid vague titles like Volunteers Needed or Help Wanted. Use specific, engaging titles that communicate the role and impact.
Examples:
Volunteer Crisis Counselors Needed – Help Make a Difference
Tutors Needed for English Literacy and Math Students
Playground Community Build at Seamster Park
Clear titles help your Needs stand out in search results and listings
Appeal to Volunteer Motivation
Use the Description field to explain why the Need matters.
Focus on:
The impact of volunteer contributions
How the role supports your mission
Relevant interests or skills
Outcomes volunteers help achieve
When possible, include any available incentives.
Highlight Volunteer Perks
If applicable, mention:
Swag (e.g., t-shirts or bags)
Food or refreshments
Recognition or achievement benchmarks
Providing this information can increase response rates and retention.
Keep Needs Updated
Volunteers are more likely to respond to Needs with:
Specific dates and times
Clear shift information
Use duration types such as:
Happens On
Recurring Shifts
Custom Shifts
Needs marked as Ongoing or Runs Until won’t automatically return to the top of the listings when new Needs are added.
Periodically updating your Need can improve visibility.
Promote Your Needs
Share your Needs across multiple channels:
Email campaigns
Newsletters
Social media
QR codes on flyers or print materials
Link directly to your Agency profile or specific Needs when possible.
Track Performance
Go to My Agency > Stats to review:
Volunteer responses
Hours logged
Engagement trends
Use this data to refine future Need postings. For additional guidance, contact your Site Manager.