❖ Heads up! This article is only intended for Site Managers.
You've got your site all figured out and are creating amazing volunteer Needs or Opportunities to share with your community—it's all looking up! Then, you hit a creative wall when trying to title your Needs or Opportunities. Don't worry, it happens to us all! That's why we created this article to try and give you a little inspiration. You'll find links to helpful resources and some tips for best practices that we hope can get you over that creative wall!
ℹ️ So you know: Some sites use language overrides. This means you might see Needs instead of Opportunities, Agencies instead of Programs, or Prerequisites instead of Qualifications.
Naming Examples for Inspiration
When naming your opportunities, it's important to ask yourself a few questions:
What roles will volunteers fill for this Opportunity? Many organizations name their Opportunities after the tasks volunteers will complete for that Opportunity.
Who is your target audience? Knowing your target audience means you can tailor the Opportunity title and description to meet their interests and needs.
For example, if you host an Annual Dog-Walking Event, you might name the Opportunity after a role a volunteer would fill like Walk a Dog or Dog Walkers.
If | Then |
If you have an Opportunity focused on Activism & Community Action... | You might name the Opportunity
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If you have an Opportunity focused on Charity Walks & Races... | You might name the Opportunity
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If you have an Opportunity focused on Children & Education... | You might name the Opportunity
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If you have an Opportunity focused on Community Health... | You might name the Opportunity
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If you have an Opportunity focused on Disaster Relief... | You might name the Opportunity
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If you have an Opportunity focused on Food Banks & Soup Kitchens... | You might name the Opportunity
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Best Practices
Here are some best practices to consider when naming your awesome opportunities!
Think like a marketer: Know your Opportunity and community, use attention-grabbing titles, research popular keywords, and use calls to action.
Get creative: Get punny with your titles, play with name generators, incorporate wordplay, think logically, and try rhyming (cheesy but effective!).
Test it out: Ask your community or a friend for their opinion about the name, review reports for your most active and least active Opportunities, or research what other organizations are doing that works.