❖ Heads up! This article is only intended for Amplify Site Managers.
By the end of this article, you will be able to:
- Understand what Custom (Core) Causes are and how they guide volunteers to your site. 
- Create new Causes that align with your Programs and community focus. 
- Request access if Causes are not yet enabled on your site. 
What Custom Causes Do
Custom Causes (also called Core Causes) help potential volunteers find your organization and its Programs based on shared interests or impact areas.
You’ll start with a set of default Causes, but you can rename or create new ones that better represent your Programs or community needs.
Causes may not be enabled by default. To request access, contact our team through the Message Widget in your Site Manager Dashboard and ask to speak to a human agent.
Your site also supports national benchmark reporting, allowing you to compare your organization’s performance with others that share similar Causes.
Here are some examples:
| If you have a Program that... | Then you could select... | 
| Manages a food pantry in your community... | Hunger and Food Accessibility, and then name your Cause Feed the Hungry | 
| Manages an after-school tutoring program for a middle school Language Arts class... | Education, and then name your Cause, Language Arts Tutoring | 
| Offers assistance at animal shelters... | Animal Welfare and name your Cause, Veterinary Aid | 
Creating Custom Causes
- Go to Settings > Causes. 
- Click Add A New Cause. 
- Select a Default Cause with the Select Cause dropdown and give your Cause a Name. 
- Select an Icon and Color for your Cause. 
- Click Submit Cause to finish. 
FAQ
Q. Can I edit or rename a Cause after it’s created?
A. Yes. You can edit the name, icon, or color anytime under Settings > Causes.
Q. What if Causes aren’t showing up in my settings?
A. They may not be enabled yet. Contact support through your Message Widget and request that Causes be turned on for your site.
Q. Do Causes impact reporting?
A. Yes. Custom Causes contribute to national benchmark reporting, which compares your data with similar organizations.
Q. Can I assign more than one Cause to a Program?
A. Yes, you can associate multiple Causes with a Program or Opportunity if applicable.



