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Main Site Settings: Tracking & Analytics

Learn how to track your site's data with Google Analytics

Brittany Crow avatar
Written by Brittany Crow
Updated over 2 weeks ago

❖ Heads up! This article is only intended for Center Site Managers.

Google Analytics can provide insights into visitor traffic, popular pages, and the engagement of your Needs and Agencies. To set up Google Analytics, you'll need to understand two key concepts:

  • Tracking Tags (or Pixels): These small code snippets capture user activity on your site.

  • Tracking IDs: These unique identifiers link your site to your Google Analytics account.

Tracking Data with Google Analytics

To use Google Analytics on your site, you must first sign up for it through the Google Marketing Platform.

  1. Go to the Google Marketing Platform and click Get Started Today.

  2. Select Start Measuring and fill out your information.

  3. Google provides a tracking ID, which is needed to track data on your site.

  4. Go to Settings > Main Settings > Tracking & Analytics.

  5. Paste the tracking ID in the Google Analytics field and click Update Tracking & Analytics Settings.

We support GA 5 Tags—G-XXXXXXXXXX. Once you enter your code, you should be able to start accessing your data within 24 hours.

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