❖ Heads up! This article is only intended for Sustain Site Managers.
By the end of this article, you will be able to:
Understand tracking tags and tracking IDs
Connect your site to Google Analytics
Begin tracking visitor and engagement data
Key Concepts
Tracking Tags (or Pixels): Small code snippets that capture user activity on your site.
Tracking IDs: Unique identifiers that link your site to your Google Analytics account.
Tracking Data with Google Analytics
To use Google Analytics on your site, you must first sign up for it through the Google Marketing Platform.
Go to the Google Marketing Platform and click Get Started Today.
Select Start Measuring and fill out your information.
Google provides a tracking ID, which is needed to track data on your site.
Go to Settings > Main Settings > Tracking & Analytics.
Paste the tracking ID in the Google Analytics field and click Update Tracking & Analytics Settings.
We support GA 5 Tags—G-XXXXXXXXXX. Once you enter your code, you should be able to start accessing your data within 24 hours.