❖ Heads up! This article is only intended for Amplify Site Managers.
By the end of this article, you will be able to:
Connect your site to Google Analytics.
Add your Google Analytics tracking ID to your site.
Monitor site traffic and engagement data through your Analytics dashboard.
Before You Begin
Google Analytics provides insights into site traffic, page popularity, and how users engage with your Opportunities and Programs.
To get started, it helps to know two key terms:
Tracking Tag (Pixel): A small code snippet that records user activity on your site.
Tracking ID: A unique identifier that links your site to your Google Analytics account.
Set Up Google Analytics
Visit the Google Marketing Platform.
Click Get Started Today, then select Start Measuring.
Follow the prompts to set up your Google Analytics account.
Once setup is complete, Google provides a Tracking ID (for example,
G-XXXXXXXXXX).
Add Your Tracking ID to Your Site
Go to Settings > Main Settings > Tracking & Analytics.
Paste your Tracking ID into the Google Analytics field.
Click Update Tracking & Analytics Settings to save your changes.
Note: We support GA4 Tracking IDs (format: G-XXXXXXXXXX). After adding your code, it may take up to 24 hours for data to appear in your Analytics dashboard.
FAQ
Q. How do I confirm my site is tracking data correctly?
A. Visit your Google Analytics dashboard and check the Realtime report to confirm that user activity is being recorded.
Q. Can I use multiple tracking tools (like Meta Pixel or Google Tag Manager)?
A. Yes. You can add additional tracking codes through the Tracking & Analytics settings page.
Q. Will Google Analytics show volunteer data?
A. Google Analytics tracks general site engagement (page visits, click paths, time on site) but not individual volunteer details.